Wize Side
Honest conversations on crucial matters from a Gen Z perspective.
BEHIND THE SCENES
The Objective
To spark and sustain honest conversations on crucial societal and personal matters, viewed entirely through a Gen Z lens.
The Strategy
A digital conversation series hosted primarily on Instagram to reach the target demographic where they are most active.
Key Outcomes
Successfully launched and hosted the first season on IG in 2025, driving engagement and creating a safe space for dialogue.
Location
PLATFORMInstagram
FORMATDigital Series
SEASONSeason 1 Launched
The Concept
Wize Side is a dedicated series designed to tackle the unspoken and crucial matters affecting today's youth, fostering a culture of honesty and vulnerability.
Digital Reach
By leveraging Instagram for its inaugural season in 2025, the series tapped directly into the cultural zeitgeist, turning passive scrolling into active, meaningful conversation.